Privacy Policy
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.
Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected by you providing it to us. This may include, for example, data you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right, at any time and free of charge, to obtain information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions on the topic of data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.
Analysis Tools and Third-Party Tools
When you visit our website, your browsing behavior can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your browsing behavior is usually anonymous; the browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy.
You can object to this analysis. We will inform you about the objection options in this privacy policy.
2. General Information and Mandatory Disclosures
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the Internet (e.g., communication by e-mail) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.
Information about the Responsible Party
The party responsible for data processing on this website is:
Heidefisch GmbH
Meinholz 1
29649 Wietzendorf
Phone: +49 (0) 5196 764
E-mail: info@heidefisch.de
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal e-mail to us is sufficient for this. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of data protection law, the data subject has a right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the State Data Protection Commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted Payment Transactions on This Website
If, after concluding a fee-based contract, there is an obligation to transmit your payment data (e.g., account number for direct debit authorization) to us, this data will be required for payment processing.
Payment transactions via common payment methods (Visa/MasterCard, direct debit) are exclusively carried out via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, Blocking, Deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of the data processing, and, if applicable, a right to correction, blocking, or deletion of this data. For this purpose, as well as for further questions on the topic of personal data, you can contact us at any time at the address given in the imprint.
Objection to Promotional Emails
The use of contact data published in the context of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example by spam e-mails.
3. Data Collection on Our Website
Cookies
The internet pages sometimes use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and that your browser saves.
Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies that are necessary for carrying out the electronic communication process or for providing certain functions you desire (e.g., shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g., cookies for analyzing your surfing behavior) are stored, these are treated separately in this privacy policy.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and for follow-up questions. We will not pass on this data without your consent.
The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal e-mail to us is sufficient for this. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Registration on This Website
You can register on our website to use additional functions on the site. We will only use the data entered for this purpose to use the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
For important changes, for example to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke consent you have given at any time. An informal e-mail to us is sufficient for this. The legality of the data processing already carried out remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.
Comment Function on This Website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address, and, if you do not post anonymously, the username you have chosen, will be stored.
Storage of the IP Address
Our comment function stores the IP addresses of users who write comments. Since we do not review comments on our site before they are published, we need this data to be able to take action against the author in the event of legal violations such as insults or propaganda.
Storage Duration of Comments
Comments and associated data (e.g., IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).
Legal Basis
The storage of comments is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke consent you have given at any time. An informal e-mail to us is sufficient for this. The legality of the data processing operations already carried out remains unaffected by the revocation.
Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only insofar as it is necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data about the use of our internet pages (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data Transfer for Contract Conclusion for Online Shops, Retailers and Shipping of Goods
We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to companies entrusted with the delivery of goods or the credit institution commissioned with payment processing. Further transmission of data does not occur or only occurs if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
4. Social Media
Instagram Plugin
Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We point out that as the provider of the pages, we do not receive any knowledge of the content of the transmitted data or its use by Instagram.
Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
5. Analysis Tools and Advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.
IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to Data Collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website: Click here to deactivate Google Analytics.
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order Data Processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic Characteristics in Google Analytics
This website uses the "Demographics" feature of Google Analytics. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. This data comes from Google's interest-based advertising as well as from third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in "Objection to Data Collection".
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows the advertising target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages, which have been adapted to you depending on your past usage and surfing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).
If you have given your consent, Google links your web and app browsing history with your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google Account.
To support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target audiences for cross-device ad advertising.
You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do this, follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes not aggregated in your Google account (e.g., because you do not have a Google account or have objected to aggregation), data collection is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used for personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across AdWords customer websites. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your internet browser in the user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising.
More information about Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. The functionality of this website may be limited when cookies are deactivated.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"), for conversion measurement.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Policy. This allows Facebook to enable the placement of advertisements on Facebook pages and outside of Facebook. We, as the site operator, cannot influence this use of the data.
Further information on the protection of your privacy can be found in Facebook's data protection notices: https://www.facebook.com/about/privacy/.
You can also deactivate the "Custom Audiences" remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
6. Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the member area) remain unaffected.
7. Plugins and Tools
YouTube
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the locations indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.
8. Payment Providers
PayPal
On our website, we offer payment via PayPal, among others. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").
If you select payment via PayPal, the payment data you enter will be transmitted to PayPal.
The transmission of your data to PayPal is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the fulfillment of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.
Sofortüberweisung (Instant Transfer)
On our website, we offer payment by "Sofortüberweisung" (instant transfer), among others. The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH").
With the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin fulfilling our obligations.
If you have chosen the "Sofortüberweisung" payment method, you transmit the PIN and a valid TAN to Sofort GmbH, which can then log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you have provided. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility, and the existence of other accounts and their balances are also automatically checked.
In addition to the PIN and TAN, the payment data you enter and data about your person are also transmitted to Sofort GmbH. The data about your person includes first and last name, address, phone number(s), email address, IP address, and possibly other data required for payment processing. The transmission of this data is necessary to unequivocally establish your identity and prevent fraud attempts.
The transmission of your data to Sofort GmbH is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the fulfillment of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.
Details on payment with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/ .